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Cheltuielile de publicitate în perioada 2003-2010

 

Cheltuielile de publicitate 2003-2008

Publicitate

  TOTAL (mil. euro)   TV   Print   Radio   OOH clasic   OOH digital   Indoor   Internet, cinema  
2003 178 88 58 12 19 - - 2
2004 215 113 62 14 24 - - 2
2005 275 158 66 17 30 - - 4
2006 368 229 71 23 39 - - 6
2007 486 310 79 30 50 3 5 9
2008 593 383 87 38 59 4,5 6,5 15

Initiative


Cheltuielile de publicitate 2006-2010

  2010   2009   2008   2007   2006  
TV 209 222 337 306 229
Print 27 37 82 79 71
Radio 23 25 35 30 23
OOH 35 42 70 58 40
Internet, Cinema 14 13 16 9 6
TOTAL 308 339 540 482 369


  Advertiser   Numar insertii   EUR (rate card)  
1 PROCTER & GAMBLE 45.422 129.457.280
2 UNILEVER 45.399 68.808.699
3 COCA-COLA CO. 42.630 46.044.651
4 ORANGE(MOBIL ROM) 26.672 29.804.385
5 KRAFT FOODS ROMANIA 23.836 27.513.399
6 TELESTAR 23.002 7.849.226
7 VOX LINE/VOX NET 21.621 9.913.807
8 STUDIO MODERNA/TOP SHOP 19.687 29.888.470
9 VODAFONE(MOBIFON) 18.204 24.680.415
10 STRAUSS ROMANIA (ELITE ROMANIA) 17.381 32.675.712
11 BEIERSDORF ROMANIA 16.848 29.483.158
12 QUADRANT AMROQ BEVERAGES 16.666 19.336.828
13 COLGATE-PALMOLIVE 16.386 36.787.548
14 TELEMOBIL SA 15.326 21.368.386
15 RINGIER 13.799 9.282.053

Sursa: Alfacont

  Advertiser   Numar insertii   EUR (rate card)  
1 COCA-COLA CO. 53.594 63.616.416
2 PROCTER & GAMBLE 47.943 130.485.201
3 KRAFT FOODS ROMANIA 46.764 49.942.098
4 EUROPEAN DRINKS&EUROPEAN FOOD 39.961 51.352.671
5 QUADRANT AMROQ BEVERAGES 39.782 33.099.995
6 UNILEVER 36.040 66.275.100
7 DANONE 28.960 44.336.570
8 RINGIER 28.224 23.759.318
9 VOX LINE/VOX NET 26.371 7.806.874
10 VODAFONE(MOBIFON) 26.296 31.068.144
11 BEIERSDORF ROMANIA 25.608 47.665.345
12 LOREAL ROMANIA 21.721 37.308.071
13 ORANGE(MOBIL ROM) 21.510 35.157.901
14 NESTLE 21.345 30.990.545
15 CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT 18.840 15.976.054

Sursa: Alfacont

  Advertiser   Numar insertii  
1 QUADRANT AMROQ BEVERAGES 93.382
2 COCA-COLA CO. 91.887
3 PROCTER & GAMBLE 79.388
4 DANONE 71.362
5 UNILEVER 61.076
6 LOREAL ROMANIA 54.575
7 RINGIER 52.641
8 KRAFT FOODS ROMANIA 52.484
9 EUROPEAN DRINKS&EUROPEAN FOOD 46.575
10 NESTLE 45.449
11 MEDIA PRO 41.641
12 HENKEL 32.687
13 COLGATE-PALMOLIVE 30.265
14 MOVILISTO 29.191
15 BEIERSDORF ROMANIA 27.695

Sursa: Alfacont

  Advertiser   Numar insertii  
1 PROCTER & GAMBLE 115.731
2 UNILEVER 89.786
3 LOREAL ROMANIA 87.010
4 KRAFT FOODS ROMANIA 83.450
5 DANONE 82.929
6 EUROPEAN DRINKS&EUROPEAN FOOD 79.727
7 QUADRANT AMROQ BEVERAGES 78.111
8 COCA-COLA CO. 64.570
9 NESTLE 54.313
10 RINGIER 53.681
11 COLGATE-PALMOLIVE 52.983
12 HENKEL 46.688
13 VODAFONE(MOBIFON) 42.641
14 CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT 39.848
15 MEDIA PRO 34.036

Sursa: Alfacont

  Advertiser   Numar insertii   EUR (rate card)  
1 PROCTER & GAMBLE 186.719 397.905.332
2 LOREAL ROMANIA 143.759 256.104.939
3 UNILEVER 120.368 257.244.981
4 COCA-COLA CO. 80.533 157.599.356
5 DANONE 70.507 138.653.229
6 QUADRANT AMROQ BEVERAGES 66.172 64.837.602
7 KRAFT FOODS ROMANIA 65.626 96.130.821
8 NESTLE 62.975 101.950.879
9 COLGATE-PALMOLIVE 61.830 128.456.999
10 VODAFONE(MOBIFON) 53.955 88.015.760
11 EUROPEAN DRINKS&EUROPEAN FOOD 53.216 87.516.546
12 HENKEL 50.284 107.791.468
13 ORANGE(MOBIL ROM) 49.534 99.463.896
14 BEIERSDORF ROMANIA 44.656 82.489.926
15 ROMTELECOM 41.433 80.337.403

Sursa: Alfacont
Autor: Petrişor Obae petrisor.obaepaginademedia.ro

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