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VIDEO. Campania "Pepsi. Și ieri, și azi", marele Effie

 

Campania Pepsi, dezvoltată de Graffiti BBDO, a fost recompensată cu Grand Effie la gala Effie de aseară. În cadrul festivităţii de premiere au fost acordate 42 de trofee, dintre care un Grand Effie, şase trofee de aur, 15 de argint şi 20 de bronz.

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Graffiti BBDO a plecat acasă cu opt trofee, urmată de Leo Burnett & Target, care a câştigat şase premii, McCann World Group care a primit patru trofee şi Grey-G2 România, Ogilvy & Mather România şi Publicis, cu câte trei premii.

Clipul Campaniei Pepsi

 

Graffiti BBDO a câştigat Grand Effie cu campania “Pepsi. Și ieri, și azi”, campanie care a câştigat şi aurul la categoria Non-alcoholic beverages, patru trofee de argint pentru campaniile “Crazy refreshment” (Prigat), “Just Live” (Dacia Sandero), “How long could you wait?” (Salvează Vieţi) şi “Doctor, you are a hero” (Petrom), dar şi două trofee de bronz.

20 de agenţii de comunicare şi companii au urcat aseară pe scena de la Ateneu: 23 Communication Ideas, Arsenoaiei & Mătăşel, McCann World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe şi Webstyler.

Lista completă, în continuare

FOOD PRODUCTS I

  • BRONZE

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

 

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Borţun
Second agency: Image PR
Media agency: Mindshare

FOOD PRODUCTS II

  • BRONZE

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather România

 

  • SILVER

Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack România
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

 

  • GOLD

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România

NON-FOOD PRODUCTS

 

  • BRONZE

Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

 

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

 

  • SILVER

Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

 

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

 

ALCOHOLIC BEVERAGES - BEERS & WINES

 

  • BRONZE

Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken România
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

 

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

 

  • SILVER

Campaign: Timişoreana On Holidays
Brand: Timişoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

 

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

 

  • GOLD

Campaign: Achieving leadership - it's not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

NON-ALCOHOLIC BEVERAGES

  • BRONZE

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

 

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC România

 

  • SILVER

Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

 

  • GOLD

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

DURABLES

  • SILVER

Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD România

FINANCIAL SERVICES

  • GOLD

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

MEDIA & ENTERTAINMENT

  • BRONZE

Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom România
Submitted by: Graffiti BBDO

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

  • BRONZE

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF - World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

 

  • SILVER

Campaign: The Chase
Brand: SMURD
Company: Fundaţia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

 

Campaign: How long could you wait?
Brand: Salvează Vieţi
Company: Salvează Vieţi
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

CORPORATE REPUTATION, IMAGE & IDENTITY

 

  • SILVER

Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

  • GOLD

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment

TELECOMMUNICATIONS VOICE OFFERS

  • BRONZE

Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 - Maximia TV
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: OMD România

  • GOLD

Campaign: Smiley's Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

TELECOMMUNICATIONS INTERNET & DATA

  • BRONZE

Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom România
Submitted by: Graffiti BBDO

  • SILVER

Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom România
Submitted by: GMP Advertising & Webstyler

OTHERS

 

  • BRONZE

Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

 

DAVID VS. GOLIATH

 

  • SILVER

Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Mătăşel

RENAISSANCE

 

  • BRONZE

Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks

NEW PRODUCT OR SERVICE INTRODUCTIONS

 

  • BRONZE

Campaign: Frog - The Challenger
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment

SUSTAINED SUCCESS

  • SILVER

Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

SHOPPER MARKETING

 

  • BRONZE

Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

  • SILVER

Campaign: Caravans
Brand: Vodafone
Company: Vodafone România
Submitted by: Grey-G2 România

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România

MEDIA EFFICIENCY

  • BRONZE

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM România
Second agency: McCann WorldGroup
Media agency: UM România

Campaign: Doncafé Coffee Taster
Brand: Doncafé
Company: Strauss România
Submitted by: The Geeks
Media agency: Mediaedge: cia

GRAND EFFIE

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Autor: Iulia Bunea iulia.buneapaginademedia.ro

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