Skip to main content

Romanian Radio Audience Study: Kiss Fm – leader in urban areas, Radio Zu – 1st in Bucharest

 

Publicitate

Radio ZU assumed the 1st position in radio audiences in Bucharest, according to the most recent data published by Radio Audience Association (ARA).

According to ARA, Radio Zu – station owned by Intact Trust – registered an increased audience over the summer, from 220,000 in 2011’s summer, to over 270,000 this year. Radio Zu posted the highest growth in audience in Bucharest, with over 49,000 new listeners this summer and 271,700 listeners every day.

Rock FM also posted an increase of audience, with over 36,000 new listeners added to its audience. On the other hand, Romantic FM registered a serious decline in audience, losing 28,000 listeners.

Bucharest Radio Stations’ audience, April 20th – August 19th 2012

  Radio station   Listeners (Summer 2012)   Listeners (Summer 2011)  
1 Radio Zu 271.700 222.300
2 Radio Romania Actualitati 230.400 -
3 Kiss FM 214.800 230.200
4 Magic FM 144.600 161.600
5 Europa FM 133.400 121.100
6 Pro FM 127.400 119.700
7 Radio 21 110.700 101.300
8 Rock FM 92.900 56.700
9 Radio Romantic 86.400 114.700
10 Radio Guerrilla 68.300 49.700
11 Vibe FM 66.900 69.100
12 Realitatea FM 57.100 34.200
13 Antena Satelor 48.600 -
14 National FM 43.200 42.300
15 Gold FM 24.900 32.000
16 Dance FM 19.800 -
17 Music FM 13.900 -

Source: National Radio Audience Study
Method: through mobile and landlines

In urban areas, Kiss FM lost around 100,000 listeners in urban areas, but kept leader position: 1.8M listeners daily in 2012, compared to 1.9M listeners daily last year.

The most important growth was registered by Radio Zu (+180,000 listeners), that ranked 3rd, after Radio Romania Actualitati, in the audiences top.

Urban radio audience, April 30th– August 19th

  Radio station   Listeners (Summer 2012)   Listeners (Summer 2011)  
1 Kiss FM 1.817.000 1.926.300
2 Radio Romania Actualitati 1.286.300 -
3 Radio ZU 1.252.200 1.073.100
4 Pro FM 1.044.300 886.000
5 Europa FM 1.041.300 1.089.000
6 Magic FM 596.200 523.800
7 Radio 21 544.000 424.000
8 Rock FM 220.600 147.500
9 National FM 209.300 179.600

Source: National Radio Audience Study
Method: through mobile and landlines

Translation provided by AdHugger

Autor: Petrişor Obae petrisor.obaepaginademedia.ro

Trimite un comentariu