41 prizes for 14 agencies were given during the 1st edition of ADC*RO Awards . Most awarded campaigns were “Last Road” signed by Publicis Bucharest for Bucharest Police (4 trophies, Gold in PR and Bronze in Integrated Campaigns) and “How do they look at advertising?”, made by Next Advertising for Biz Days (4 trophies).
Awards, on categories:
TV: Bronze for GMP Advertising and Crazy for sport – Tennis, for Dolce Sport.
Silver for Next Advertising and BIZ Days
Gold for 23 Communication Ideas, and The Delay-UniCredit Ţiriac Bank.
In Print, bronze went to Three (Vespa Map), Publicis claimed Silver for Beggars- Bucharest Police and also did Lowe & Partners Romania, for CRR – Double Cross, for Romanian Red Cross.
In OOH, a bronze went to Cohn&Jansen JWT, for Nissan All Mode 4X4.
In Online, Webstyler got a Silver for See beyond limits for Dolce Sport, while 2 golds went to Propaganda for Tommy Lee Jones vs. Copy, for My Name is Brand and Insane! How rockers paint in Regie with their hair!, for Duraziv.
In PR, the big prize went to Publicis Bucharest and Your Last Journey campaign for Bucharest police, while a bronze in Direct went to Mercury360 Communications and The warming hanger- Samusocial Romania, with category’s gold going to Bills of Books, by Propaganda for Vodafone.
In Integrated campaigns, Publicis Bucharest got bronze for Your Last Journey, and Silver went to GMP Advertising, for Moustache discounts (bauMax).
The agencies awarded within the gala were 23 Communication Ideas, Cohn&Jansen JWT, GMP Advertising, GMP PR, Grey-G2 Romania, Lowe & Partners Romania, Mercury 360 Communications, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, The Practice, Three and Webstyler.
The 2 special prizes offered during the gala were Best Copywriter – won by Bogdan Costin, copywriter 23 Communication Ideas, for The Delay -UniCredit Ţiriac Bank, and Best Art Director – that went to Nicu Duta, Art Director Three, for Vespa Map.
The Younc Creative of the Year competition was won by Sebastian Maraloiu , junior copywriter Grafitti BBDO, with Pepsi loves music campaign.
Translation provided by AdHugger