CohnandJansen JWT Romania took over Young&Rubicam licence for Romania starting 2013, as Alina Tudose, Managing Director CohnandJansen JWT Romania, said for AdHugger.

According to Alina Tudose, CohnandJansen JWT was selected to represent Young&Rubicam in Romania and takes over Danone’s ATL account, covering all company’s brands (Activia, Actimel, Danone, Danonino, Nutriday, Cremosso and Danette) .

Young&Rubicam was previously active in Romania as Y&R Team Advertising but also via a partnership with Tempo.

Petr Havlicek, CEO Young&Rubicam Central and Eastern Europe:

“We needed a strong presence in Romania, which we consider a very important market in CEE. Also, we needed a very good and trustful partner for our big clients, such as Danone and BCR*. So it was a normal step after we separated by our previous partner. And, after we “scanned” more agencies, CohnandJansen JWT proved to be the most suited choice for us. Our vision is to be the most important partner of our clients.”

Translation provided by AdHugger