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Kantar: The audit shows the audiences are measured correctly

 

lucia antal hotnewsAn audit made by ARMA over the audience measurement system showed that the system complies the international norms.

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“The audit confirmed that the peoplemeters used by Kantar Media are capable to measure all channels that have a reference site (digital signature), no matter the platform – analogic or digital cable, satellite or DTH -, according to the international standards”, Lucia Antal, ARMA president, said.

The results of the audit were presented during a press conference.

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Autor: Carmen Maria Andronache carmenpaginademedia.ro

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