Teodora Popescu Birlan, Communication Director Procter&Gamble Balkans and President Romanian Effie Awards 2013 organizing committee:
“The novelties from the 10th edition of Romanian Effie Awards, an anniversary edition, attracted a record number of entries. The big number of entries in the new categories such as Brand Experience, Digitally Led Engagement and Good Works Effie (CSR and Non-Profit) highlight the recent trends of the local marketing and communication industry. Traditional categories still remain very concurential, as it’s the case for non-alcoholic frinks, alcoholic – beer drinks, financial services, snacks and durables. After the judging process, we will find out the names of the best communication campaigns made in Romania in 2010, at the Awards Gala, on June 10th”
Romanian Effie Awards 2013 was extended to include, this year, 28 competition categories, 6 more compared to 2012. Also, all the categories received entries.
Competition’s jury will be presided by Jim Taylor, Head of Integrated Activity Planning Capability Global SABMiller, and includes seniors of Romanian marketing and communication industry. The official auditor of competition’s results is Deloitte.
The awards gala will take place on June 10th, at National Opera in Bucharest, and will be hosted by Andi Moisescu.
Translation provided by AdHuggerAutor: Carmen Maria Andronache carmenpaginademedia.ro