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CNA’s president wants TV ads to be timed directly on the screen; CNA voted and rejected the proposal

 

Laura Georgescu - Sursa foto: Paginademedia.ro
Laura Georgescu - Sursa foto: Paginademedia.ro

Publicitate

Laura Georgescu, CNA’s president, proposed to launch a decision project that would force TVs to put on the screen, between ad breaks, a timer to counter the ad minutes. She said CNA receives all the time complains related to the commercials broadcasted during programs and proposed to time the ads .

According to law, TVs can broadcast 12 minutes of commercial advertising per hour, with SRTV’s channels able to broadcast just 8 minutes.

The discussions started after CNA presented the periodical monitoring for ad inserts in March. According to the document, Realitatea TV surpassed the limit by 5 minutes, the most among the analyzed TVs.

Georgescu’s proposal was submitted to vote and it didn’t passed, with CNA members seeming to vote for TVs interests rather than for public.

Translation provided by AdHugger

Autor: Carmen Maria Andronache carmenpaginademedia.ro

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