Aegis Media bought Kinecto, that was part of Tempo Creative Group, from its equal shareholders Radu Ionescu and Dragos Grigoriu, with transaction value to reach up to Euro 5M, depending on agency’s performances. Kinecto will be integrated within Isobar network and rebranded Kinecto Isobar.
Kinecto started its activity on Romanian market in 2002 and, starting 2008, joined Tempo Creative Group.
Nigel Morris, CEO, Aegis Media Americas & EMEA said: "The acquisition of Kinecto, a highly experienced digital marketing specialist in Romania will give Aegis Media clients access to a full set of digital creative and production services and will strengthen our position and the diversity of our capabilities in the Romanian market. We are delighted to welcome Kinecto to Aegis Media."
Radu Ionescu, founder and CEO of Kinecto, commented: "We are excited to be joining the innovative and pioneering Aegis Media network and we are confident this agreement will be the catalyst to extend our digital and creative media capabilities for our clients. Sharing the same strategy we are confident to create smart campaigns for customers in digital marketing."
Translation provided by AdHuggerAutor: Carmen Maria Andronache carmenpaginademedia.ro