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VIDEO. Cea mai eficientă campanie: McCann Erickson, Grand Effie cu o campanie Sprite

 

Capturaţi ecranul complet 10.06.2013 230341.bmp
Captură din campania Control parental

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McCann Erickson a câștigat marele premiu în cadrul galei Effie pentru cea mai eficientă campanie a anului. Campania premiată este Control parental, pentru brandul Sprite.

La eveniment au fost premiate 18 agenţii de comunicare: 23 Communication Ideas, Arsenoaiei & Mătăşel, CAP, Cohn & Jansen JWT, DraftFCB, G2 România, GMP Advertising, GMP PR, Graffiti BBDO, Leo Burnett & Target, McCann Erickson România, Ogilvy & Mather, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Starcom MediaVest Group, UM România.

În cadrul festivităţii de premiere au fost acordate 31 de trofee, dintre care un Grand Effie, 13 trofee de aur, șapte de argint şi 10 de bronz.

McCann Erickson România a plecat acasă cu cele mai multe premii, cinci la număr, urmată de Leo Burnett & Target, care a câştigat patru premii, și Graffiti BBDO cu trei premii.

Câștigătorii Effie 2013

  • GRAND EFFIE

WINNER

Campaign: Parental Control
Brand: Sprite
Company: The Coca-Cola
Company Entrant Agency: McCann Erickson România Second Agency: MRM Worldwide
Media Agency: UM România

  • ALCOHOLIC BEVERAGES - OTHERS

Bronze

Campaign: Absolut Blank România
Brand: Absolut Vodka
Company: Pernod-Ricard România
Entrant Agency: G2 România
Second Agency: 2Active PR
Third Agency: Frontline Marketing

  • ALCOHOLIC BEVERAGES: BEERS

Gold

Campaign: Only Taste Matters
Brand: Ciuc Premium Natur Radler
Company: Heineken România
Entrant Agency: 23 Communication Ideas
Second Agency: Webtailors
Third Agency: Jazz
Media Agency: UM România

  • BRAND EXPERIENCE

Gold

Campaign: For Experimentalists Since 1615
Brand: Grolsch
Company: URSUS Breweries
Entrant Agency: Arsenoaiei&Mătăşel
Second Agency: Kubis Interactive
Third Agency: The Practice
Media Agency: Media Investment

  • BUSINESS TO BUSINESS

Bronze

Campaign: The Allies
Brand: Romtelecom Business Solution
Company: Romtelecom
Entrant Agency: GMP Advertising

  • CORPORATE REPUTATION, IMAGE & IDENTITY

Gold

Campaign: Vodafone Brand Relaunch
Brand: Vodafone
Company: Vodafone România
Entrant Agency: McCann Erickson România
Media Agency: UM România

  • DAVID VS GOLIATH

Gold

Campaign: Vote for Purity
Brand: Aqua Carpatica
Company: Valvis Holding
Entrant Agency: Cohn&Jansen JWT

  • DIGITALLY LED CAMPAIGNS

Bronze

Campaign: Share the Love
Brand: Nivea Crème
Company: Beiersdorf
Entrant Agency: DraftFCB
Second Agency: Republika Interactive
Media Agency: MEC Global

Silver

Campaign: Don Curcan Launch Campaign
Brand: Don Curcan
Company: Caroli Foods Group
Entrant Agency: Ogilvy&Mather
Media Agency: UM România

Gold

Campaign: Nostalgia
Brand: Pegas
Company: Atelierele Pegas
Entrant Agency: Publicis
Media Agency: Optimedia

  • FINANCIAL SERVICES

Gold

Campaign: Spend and Save
Brand: ING Card Complet
Company: ING Bank
Entrant Agency: CAP
Media Agency: Zenith Media

  • GOODWORKS EFFIE - NON-PROFIT

Silver

Campaign: The Library Wanderers (Căutătorii de Poveşti)
Brand: Development Program
Company: Irex România
Entrant Agency: GMP PR
Second Agency: The Cell
Media Agency: Spoon Media

Silver

Campaign: Repetition
Brand: Centrul Horia Moţoi
Company: Centrul Horia Moţoi
Entrant Agency: Saatchi&Saatchi România
Media Agency: Zenith Media

  • MEDIA & ENTERTAINMENT

Gold

Campaign: For Any Sport Addicts
Brand: Dolce Sport
Company: Romtelecom
Entrant Agency: GMP Advertising

  • MEDIA INNOVATION

Silver

Campaign: Vodafone Library
Brand: Vodafone
Company: Vodafone România
Entrant Agency: UM România
Second Agency: McCann Erickson România

Gold

Campaign: Second-Life for Mihai Neşu Foundation
Brand: Gazeta Sporturilor
Company: Gazeta Sporturilor
Entrant Agency: Leo Burnett & Target

  • NEW PRODUCT OR SERVICE INTRODUCTIONS

Silver

Campaign: Tazovsky Launch Campaign
Brand: Tazovsky Vodka
Company: PPD România
Entrant Agency: Ogilvy&Mather
Media Agency: MEC România

  • NON-ALCOHOLIC BEVERAGES

Silver

Campaign: Zest for Life
Brand: Prigat
Company: PepsiCo
Entrant Agency: Graffiti BBDO
Second Agency: Xplain
Media Agency: Mediacom

Gold

Campaign: The Supreme Balance for Body & Mind
Brand: Bucovina
Company: Rio Bucovina
Entrant Agency: Leo Burnett & Target

Gold

Campaign: Today. Same as Yesterday
Brand: Pepsi
Company: PepsiCo
Entrant Agency: Graffiti BBDO
Second Agency: Xplain
Media Agency: Mediacom

Gold

Campaign: National Consumer Promo
Brand: Sprite
Company: The Coca-Cola Company
Entrant Agency: McCann Erickson România
Second Agency: MRM Worldwide
Media Agency: UM România

  • OTHERS

Bronze

Campaign: Ladybug
Brand: Rarăul
Company: Albalact
Entrant Agency: Graffiti BBDO

Bronze

Campaign: Food is Fun
Brand: Maggi Fidelicios
Company: Nestlé România
Entrant Agency: McCann Erickson România
Media Agency: Zenith Media

Bronze

Campaign: Handcrafted Promotion
Brand: Napolact
Company: Napolact
Entrant Agency: Propaganda
Second Agency: Senior Hyperactive
Media Agency: UM România

  • PERSONAL CARE PRODUCTS & SERVICES

Bronze

Campaign: The Upgrade Race
Brand: Gillette ProGlide
Company: Procter&Gamble România
Entrant Agency: Leo Burnett & Target
Second Agency: iLeo Marketing Interactiv

  • RETAIL

Bronze

Campaign: Price Repositioning Campaign
Brand: Praktiker
Company: Praktiker România
Entrant Agency: Leo Burnett & Target

  • SINGLE MEDIA COMPANY ACTIVATION

Bronze

Campaign: Masterchef Ariel TV Sponsorship
Brand: Ariel
Company: Procter & Gamble România
Entrant Agency: Starcom MediaVest Group
Second Agency: Media Pro Magic
Third Agency: H Media
Media Agency: MediaCom

  • SNACKS, CONFECTIONERY AND DESERTS

Gold

Campaign: ROM Gives You the Kick to Finish What You Started
Brand: ROM
Company: Kandia Dulce
Entrant Agency: McCann Erickson România
Second Agency: MRM Worldwide
Third Agency: McCann Professional Communication România
Media Agency: UM România

  • SUSTAINED SUCCESS

Gold

Campaign: A Beer in a Thousand
Brand: Ciuc Premium
Company: Heineken România
Entrant Agency: 23 Communication Ideas
Second Agency: Ogilvy&Mather (2009)
Media Agency: UM România

  • TELECOMMUNICATIONS: INTERNET AND DATA

Bronze

Campaign: War Hero
Brand: Cosmote
Company: Cosmote România
Entrant Agency: Papaya Advertising

  • TELECOMMUNICATIONS: VOICE OFFERS

Silver

Campaign: The Elf
Brand: Cosmote
Company: Cosmote România
Entrant Agency: Papaya Advertising
Media Agency: Media Investment

 

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Autor: Iulia Bunea iulia.buneapaginademedia.ro

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