Romania ranks 2nd in the top of countries that had their citizens spending most time online, with an average of 18,6 hours a week, according to a recent Mediascope study. Ukraine takes the lead in this top, with 20 hours spent online, while 3rd position is claimed by Turkey (18.3).
When it comes of online activities, Romanians use the most IM to communicate, 60% more than the European average.
The time spent by Europeans online increased 15% compared to 2010 and reached to an average of 14.8 hours a week, with TV still keeping people the most in front of the screen (16.8)
At European level, there are 426.9M internet users, which is equal to 65% of the total European population and increased by 19% compared to 2010.
When it comes of who’s more active online, Danes are busy with reviews and feedback after using certain products and services and they do that twice more than the European average. Greeks are using blogs the most, posting twice more than the European average, while Bulgarians have the most online calls, 89% more than the European average
55+ generation is more and more active online, with 36% Europeans that are in this age group browsing the internet and spending around 10.4 hours online per week. Among them, 84% are shopping online on daily basis and 79% use email every day. When it comes about this segment’s preferences, most visit news websites (77%) and watch online TV (34%).
Mobile internet usage increased 42% in Europe compared to 2010. Now, 68% Europeans have mobiles with internet access and 44% own smartphones. In UK, 6 out of 10 Brits own a smartphone. The age of 60% smartphone owners is under 35 y.o, while only 20% of 35+ people own such a device.
50.9% Europeans use tablets to access internet and spend on average 9.3 hours a week connected to internet from this device. The ones that spend the most time online from a tablet are Norwegians (26%), followed by Brits (25%).
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro