The biggest 15 media agencies in Romania saw their turnover down with around Euro 182.7M between 2008-2012, as a consequence of the decrease of marketing investments, according to data from Finance Ministry centralized by Wall-Street.ro. If the turnover decreased drastically, by around 36%, the profit of media buying players went down with only Euro 1.6M (14%).
Back in 2008, the market was dominated by B.V McCann Erickson, Zenith Media, Media Direction, MindShare Media and Initiative Media. Now, for a few years already, the leader in media buying is Media Investment, media agency part of The Group.
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