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Indian and Korean movies on National TV attract advertising from multinational companies

 

National TV, TV stations owned by Ioan and Viorel Micula, ranks 7th in the top of the stations that delivered the highest audience volumes for advertisers in the first 6 months of the year. The biggest advertising client of the channel was European Drinks, also owned by Micula brothers, Forbes Romania writes.

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There were also other big advertisers that bought spaces on this TV: Unilever (3.367 GRP’30 all urban in the first part of the year, 332,6% more compared to 2012) and Procter&Gamble (1.978 GRP’30 all urban). Last year, P&G didn’t had any advertising on National TV

Translation provided by AdHugger

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Autor: Carmen Maria Andronache carmenpaginademedia.ro

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