Cosmote promotes its new campaign, “True value resides in the simple things” with help of HotNew’s logo, that was changed to include another drawing and another destination. One click on the button doesn’t direct towards wesite’s home page, but to an article that tells its story.
What the effect could be over users? Can it annoy them?
Ioan Margarit, founder HotNews:
“I think it rather makes them curious. With this occasion, we told our story there. The one that access it can read something he could be interested on. After the campaign is over, we will go back to our logo”.
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro