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Surprise decision: Pro TV Magazin to close

 

Screen shot 2013-10-06 at 5.15.20 PMPro TV Magazin, publication in Mediafax Group’s portfolio, will cease to appear on the market, with the last number to appear on the market is the one on October 7th. According to Paginademedia.ro’s info, the magazine will launch its last printed edition on October 14th.

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The decision to close Pro TV Magazin comes shortly after Adrian Sarbu (owner of Mediafax Group) quit the management of CME, the company that owns Pro TV. According to Paginademedia.ro’s info, there is a link between the 2 events.

According to the most recent data from BRAT (Romanian Bureau for Transmedia Audit), Pro TV Magazin was selling, per edition, 12,000 copies. The weekly had 454,000 readers per edition, according to BRAT’s National Audience Study.

Last year, on October 8th, Pro TV Magazin underwent some changes, adopting a bigger format.

In present, on Romanian market, there is one more weekly TV guide that stands as a single publication, namely TVmania (owned by Bauer Publishing and published by Ringier Romania).

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Autor: Carmen Maria Andronache carmenpaginademedia.ro

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