Romanian radio networks Kiss FM and Radio ZU attracted the highest advertising volumes in the first 9 months of the year, while Pro TV was slightly ahead of Europa FM, according to an analysis made by Forbes Romania.
The public radio attracted a volume of Euro 4.9M at rate card
Kiss FM and Radio ZU are the radio networks fighting in audience and also on advertising in order to attract budgets.
During the first three quarters of the year, Kiss FM broadcasted 52.435 ads with a rate card value of Euro 20.26M, according to Radio Advertising Investments Monitoring study made by Romanian Bureau for Transmedia Audit (BRAT). At its turn, Radio ZU had 50.532 ads with a rate card value of Euro 16.61M
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro