Romanian online advertising market’s value in S1 2013 was of over Euro 10.3M* (RON 45.5M), 2% less compared to the same period in 2012, according to the most recent edition of ROADS (Romanian Online Advertising Study).
Telecom maintains supremacy when it comes of online advertising investments in the firs half of the year, with over Euro 1.6M (RON 7.3M) to a total market of Euro 10,3M.
The study was made on a sample of 23 companies, representing 1,280 of the websites that exist in Romania.
Next in line when it comes of budgets invested in online advertising are banking (RON 4.4M) and auto (RON 4.2M).
When it comes of ad formats preferred by advertisers, embedded ads remain the most used in Romanian online advertising in S1 2013, followed by Interruptive Formats.
When it comes of market dynamics, the study shows a descending trend both compared with S1 2012 and the 2nd half of last year (-12%). Considering the value of online ad investments reported within the study, the descending of the market is even more abrupt(-23% compared to S2 2012 and -17% compared to S1 2012).
ROADS included this year, for the 1st time, a series of Romanian media agencies, in order to measure also investments in external networks, not just local publishers. The study also included 3 new segments, namely search engines, social media and foreign networks. The number of companies participating to the study reached to 23.*Euro amounts were calculated for a medium exchange course Euro 1 = RON 4.4
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro