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AUDIT. TV audiences measurement, made by Kantar Media, respects the contract’s specifications

 

Telecomanda Kantar peoplemeter 2Audience measurement service made by Kantar Media doesn’t have any problems, according to an external audit mae by Ernst&Young in 2013.

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This is the 3rd time when Kantar Media’s audience measurement service is audited since its start.

The results of the audit were communicated in a press conference. In the same time, ARMA’s representatives announced that the association will launch, this month, a new selection to designate the company that will measure the audiences in the next 4 years.

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Autor: Carmen Maria Andronache carmenpaginademedia.ro

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