Romanians are the most mobile internet users in this part of Europe, most of them starting their day online, writing blogs and having a very open attitude towards new technologies, as shown in „Internet in daily lives” study, commissioned by Google and covering Romania, Czech Republic, Slovakia, Hungary and Poland.
Romanians started to watch more internet videos than TV programs, but are still reluctant when it comes of online payments, the study mentions.
- • Only 32% Romanians are using the internet on daily basis, the lowest percentage among the 5 countries covered by the study, almost half compared to Hungary (62%) and Slovakia (61%). Almost half of Romanians (45%) access the internet aat least once a week, according to Eurostat data
- • 67% are using smartphones or mobile phones to connect to the internet, while 32% are using tablets, with these percentages being higher than in the other countries covered by the study
- • Are very open to new tech, like vocal search – 60%
- • 75% are using social networks and 72 are communicating online through text messages, with women socializing more than men
- • If they would land on a deserted island, women would take with them a computer or a smartphone connected to the internet, while men would first tak a knife (36%), than an internet connected device (34%)
- • Laptops and personal PCs are most used for online searches, while smartphones and tablets are used for accesing the social networks
- • A third of Romanian internet users go online as soon as they wake up
- • Only 35% of those using internet are making online banking operations (last place among 5 studied countries) and second to last when it comes of online shopping (60%)
- • Romanians are most passionate blog authors among all studied countries: 12% have blogs, compared to just 7% for the other countries.
75% Romanian internet users are checking frequently the social networks, with Facebook being the indisputable leader (97% Romanians using social networks have a Facebook account), followed by Google+ (44%). Checking Facebook, Google+, Twitter or Instagram is the activity most done by Romanians from smartphones (58%) and tablets (45%).
Over three quarters of the Romanian connected to the internet are watching online videos or download them. Moreover, 50% doesn’t consider TV their most important video entertainment channel, as 46% spend more time watching onlin videos than TV programs.
When it comes of YouTube, it is the main entertainment source, with 68% Romanians watching videos on YouTube.
Alarm, watch and camera are the most popular smartphone apps and almost 80% Romanians use them. If the device is connected to the internet, the informative (41%) and entertainment (34%) functions of the smartphones are considered more usefull than thos of a normal phone. When it comes of entertainment over smartphone, Romanians appreciate the most games (68%), music (57%) and photography (47%).
Romanians connected to internet spend most of their spare time online: navigating over the internet searching for news and interesting info is their main activity (58%), followed by social networks and online communication (41%), followed by TV (49%).
When it comes of online habits, women are using the internet more than men for its communication function, while men download apps and watch online TV programs. Also, men seem to be more interested in reading news and info than women (63% vs 53%), while women prefer socializing and online communication more (47% vs 36%).
Most Romanians (60%) are searching for their name over Google, with women being more curios than man: 57% look for their partner’s name, compared to just 48% men doing the same.
Romanians are reluctant on online dating, as 58% consider that internet isn’t a proper place to start a relation, but trust it to make friends. Only one in 5 Romanian internet users trust the medium when it comes of romantic relationships, with men more likely to set up online dates than women (26% vs 18%).
The study was made by IIBR though CAWI method, as part of the project “Internet in daily life”. It covered 5 countries – Poland, Czech Republic, Slovakia, Hungary and Romania. For each country, the study’ sample included 1,000 respondents aged minimum 15 years old, that use internet regularly (at least once a week).
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro