Cifre utile

Cheltuielile de publicitate 2003-2008

	TOTAL (mil. euro)	TV	Print	Radio	OOH clasic	OOH digital	Indoor	Internet, cinema
2003	178	88	58	12	19	-	-	2
2004	215	113	62	14	24	-	-	2
2005	275	158	66	17	30	-	-	4
2006	368	229	71	23	39	-	-	6
2007	486	310	79	30	50	3	5	9
2008	593	383	87	38	59	4,5	6,5	15

Initiative

Cheltuielile de publicitate 2006-2010

	2010	2009	2008	2007	2006
TV	209	222	337	306	229
Print	27	37	82	79	71
Radio	23	25	35	30	23
OOH	35	42	70	58	40
Internet, Cinema	14	13	16	9	6
TOTAL	308	339	540	482	369

Top advertiseri 2003

	Advertiser	Numar insertii	EUR (rate card)
1	PROCTER & GAMBLE	45.422	129.457.280
2	UNILEVER	45.399	68.808.699
3	COCA-COLA CO.	42.630	46.044.651
4	ORANGE(MOBIL ROM)	26.672	29.804.385
5	KRAFT FOODS ROMANIA	23.836	27.513.399
6	TELESTAR	23.002	7.849.226
7	VOX LINE/VOX NET	21.621	9.913.807
8	STUDIO MODERNA/TOP SHOP	19.687	29.888.470
9	VODAFONE(MOBIFON)	18.204	24.680.415
10	STRAUSS ROMANIA (ELITE ROMANIA)	17.381	32.675.712
11	BEIERSDORF ROMANIA	16.848	29.483.158
12	QUADRANT AMROQ BEVERAGES	16.666	19.336.828
13	COLGATE-PALMOLIVE	16.386	36.787.548
14	TELEMOBIL SA	15.326	21.368.386
15	RINGIER	13.799	9.282.053

Sursa: Alfacont

Top advertiseri 2004

	Advertiser	Numar insertii	EUR (rate card)
1	COCA-COLA CO.	53.594	63.616.416
2	PROCTER & GAMBLE	47.943	130.485.201
3	KRAFT FOODS ROMANIA	46.764	49.942.098
4	EUROPEAN DRINKS&EUROPEAN FOOD	39.961	51.352.671
5	QUADRANT AMROQ BEVERAGES	39.782	33.099.995
6	UNILEVER	36.040	66.275.100
7	DANONE	28.960	44.336.570
8	RINGIER	28.224	23.759.318
9	VOX LINE/VOX NET	26.371	7.806.874
10	VODAFONE(MOBIFON)	26.296	31.068.144
11	BEIERSDORF ROMANIA	25.608	47.665.345
12	LOREAL ROMANIA	21.721	37.308.071
13	ORANGE(MOBIL ROM)	21.510	35.157.901
14	NESTLE	21.345	30.990.545
15	CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT	18.840	15.976.054

Sursa: Alfacont

Top advertiseri 2005

	Advertiser	Numar insertii
1	QUADRANT AMROQ BEVERAGES	93.382
2	COCA-COLA CO.	91.887
3	PROCTER & GAMBLE	79.388
4	DANONE	71.362
5	UNILEVER	61.076
6	LOREAL ROMANIA	54.575
7	RINGIER	52.641
8	KRAFT FOODS ROMANIA	52.484
9	EUROPEAN DRINKS&EUROPEAN FOOD	46.575
10	NESTLE	45.449
11	MEDIA PRO	41.641
12	HENKEL	32.687
13	COLGATE-PALMOLIVE	30.265
14	MOVILISTO	29.191
15	BEIERSDORF ROMANIA	27.695

Sursa: Alfacont

Top advertiseri 2006

	Advertiser	Numar insertii
1	PROCTER & GAMBLE	115.731
2	UNILEVER	89.786
3	LOREAL ROMANIA	87.010
4	KRAFT FOODS ROMANIA	83.450
5	DANONE	82.929
6	EUROPEAN DRINKS&EUROPEAN FOOD	79.727
7	QUADRANT AMROQ BEVERAGES	78.111
8	COCA-COLA CO.	64.570
9	NESTLE	54.313
10	RINGIER	53.681
11	COLGATE-PALMOLIVE	52.983
12	HENKEL	46.688
13	VODAFONE(MOBIFON)	42.641
14	CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT	39.848
15	MEDIA PRO	34.036

Sursa: Alfacont

Top advertiseri 2007

	Advertiser	Numar insertii	EUR (rate card)
1	PROCTER & GAMBLE	186.719	397.905.332
2	LOREAL ROMANIA	143.759	256.104.939
3	UNILEVER	120.368	257.244.981
4	COCA-COLA CO.	80.533	157.599.356
5	DANONE	70.507	138.653.229
6	QUADRANT AMROQ BEVERAGES	66.172	64.837.602
7	KRAFT FOODS ROMANIA	65.626	96.130.821
8	NESTLE	62.975	101.950.879
9	COLGATE-PALMOLIVE	61.830	128.456.999
10	VODAFONE(MOBIFON)	53.955	88.015.760
11	EUROPEAN DRINKS&EUROPEAN FOOD	53.216	87.516.546
12	HENKEL	50.284	107.791.468
13	ORANGE(MOBIL ROM)	49.534	99.463.896
14	BEIERSDORF ROMANIA	44.656	82.489.926
15	ROMTELECOM	41.433	80.337.403

Sursa: Alfacont