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Media Club agencies, checked by Romanian Competition Council



Romanian Competition Council made an unannounced intervention last week at the headquarters of the 10 media agencies that founded the Media Club. Representatives of the council seized a series of documents and copied info from computers from a few agencies

The agency that are members in the club are Brand Programming Network, Initiative Media, MEC Romania, MediaCom, Mindshare, Optimedia, Starcom MediaVest Group, United Media, Universal McCann (UM- parte din B.V. McCann Erickson), Zenith Romania.

Romanian Competition Council says the action took place following a complaint. The investigation is analyzing a possible deal between the companies active on the media market in order to eliminate competition during pitches that have advertising accounts as stake.

According to info obtained by, the control and investigation come after, in some media pitches, some agencies that are member in the Media Club refused to take place if

Media Investment (The Group) was invited to be present. Zoltan Szigeti, president the group, said, for, that he didn’t submit any complaint to Competition Council.

Translation provided by AdHugger

Autor: Petrişor Obae

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