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Claudia Ion, Kanal D: We want ad incomes up by 25% in 2013



Kanal D’s management wants, in 2013, to increase by 25% the audience on commercial segment and the advertising income, as Claudia Ion, sales director of the TV station, stated for

Kanal D had a market share of 6% for the entire day when it comes of commercial public between January-October 2012, up by 15% compared to last year. Pro TV and Antena 1 are leaders on the commercial segment, with 16.5% and 11.9% market share on the same segment, during the mentioned period of time

The biggest ad incomes, 15% of the monety cashed in by Kanal D, are generated by Suleyman the Magnificent

Translation provided by AdHugger

Autor: Iulia Bunea

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