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Pro TV’s revenues, decreasing. Adrian Sarbu’s decisions: increased prices for commercials and higher taxes for cable


Adrian-Sarbu-webThe revenues of the company that operates Pro TV channels in Romania were, in 2012, of $ 134M, according to the most recent data published by CME. The numbers are down compared to 2011, when Pro TV had, in Romania, revenues of $ 159,3M.


The results reflect the activity of Pro TV, Pro TV International, Acasă, Acasă Gold, Pro Cinema,, MTV Romania and PRO TV Chisinau Moldova. Moreover, OIBDA decreased in Romania to less than half, from $ 25,9M to $10,1M

Adrian Sârbu, CME's President and CEO, commented: "As guided in November, our performance this year reflected the tough market conditions in 2012. Challenging times require bold actions: increasing advertising prices and carriage fees. With strong leadership positions in all our markets, no debt due until November 2015 and the support of our major shareholders, we are looking forward into 2013 with confidence that we can build upon our strengths and increase our revenues. We are planning to restructure our operating model, to reduce the cost base and improve our

capital structure and liquidity."

Translation provided by AdHugger

Autor: Carmen Maria Andronache

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