Rohith Murthy, that leaded until recently eBusiness division within Citibank, will joing Centrade and take over the leadership over a newly created digital division, NABE Labs.

Headquartered in Bucharest, NABE will innovate and offer its clients digital products, creating this way a new line to complete Centrade’s prence on the digital market, joining Saatchi Online and Kubis Interactive.

NABE Labs will continue to work together with Centrade’s existant digital specialists, a team that has, in total, 80 members.

Centrade is the group that reunites more businesses owned by Radu Florescu, among which Saatchi&Saatchi, Zenith and Kubis Interactive.

Translation provided by AdHugger