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Kantar: The audit shows the audiences are measured correctly


lucia antal hotnewsAn audit made by ARMA over the audience measurement system showed that the system complies the international norms.


“The audit confirmed that the peoplemeters used by Kantar Media are capable to measure all channels that have a reference site (digital signature), no matter the platform – analogic or digital cable, satellite or DTH -, according to the international standards”, Lucia Antal, ARMA president, said.

The results of the audit were presented during a press conference.

Translation provided by AdHugger

Autor: Carmen Maria Andronache

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