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IN BRIEF: Mec Romania won Storck account (Merci and Toffifee)


bogdan-prajisteanu2MEC Romania was appointed to handle Storck’s media account, following a pitch that lasted 4 months. Company’s previous media agency was Zenith.


Client’s main objective in 2013 is to increase sales and its brands visibility among chocolate consumers.

Storck is present in Romania since 1992, with a range of products that include Toffifee and Merci. Storcj is a family business with German tradition, founded in 1903.

MEC Romania is one of the biggest integrated media agencies in Romania, with a portfolio that includes clients such as Asirom, BCR, Beiersdorf, Baneasa Shopping City, Colgate – Palmolive, Danone, Euromaster, Ivatherm, Michelin, Strauss, Transilvania Film and Visa.

Translation provided by AdHugger

Autor: Carmen Maria Andronache

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