MEC Romania was appointed to handle Storck’s media account, following a pitch that lasted 4 months. Company’s previous media agency was Zenith.
Client’s main objective in 2013 is to increase sales and its brands visibility among chocolate consumers.
Storck is present in Romania since 1992, with a range of products that include Toffifee and Merci. Storcj is a family business with German tradition, founded in 1903.
MEC Romania is one of the biggest integrated media agencies in Romania, with a portfolio that includes clients such as Asirom, BCR, Beiersdorf, Baneasa Shopping City, Colgate – Palmolive, Danone, Euromaster, Ivatherm, Michelin, Strauss, Transilvania Film and Visa.
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