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TVR 1 ranked 1st in audience with Legia – Steaua football game


FOTBAL:STEAUA BUCURESTI-LEGIA VARSOVIA 0-0,PLAY OFF LIGA CAMPIONILOR (21.08.2013)The retour of Legia-Steaua football game scored good audiences for TVR 1; Romanian public TV was on the 1st place in audiences during the game (that was also broadcasted on Dolce Sport and Digi Sport) that brought Steaua the qualification in UEFA Champions League groups.


At national level, almost 1.7M Romanians watched the game on TVR 1, double compared with the 2nd place, Pro TV. Dolce Sport was on 7th place, with around 300,000 viewers.
At national level, Disney Channel had 190,000 viewers during the game, 30,000 more than Romania TV.

At urban level, over 850,000 watched the game on TVR, with the 2nd place occupied by Kanal D, followed by Pro TV. Dolce Sport ranked 7th, with 130,000 viewers.

More audience data is available here

When it comes of advertising, the most visible advertising client in the commercials broadcasted by TVR was HTC ( 31,7 GRP’30). Commercials from AdePlast had 27,9 GRP’30. Other advertising clients present with commercials during the game broadcasted on TVR were Cosmote (14,7 GRP’30), Casa noastră (10,3 GRP’30), Orange (9,8), Pepsi (6,4), Selgros Cash&Carry and Mol.

Translation provided by AdHugger

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Autor: Carmen Maria Andronache

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