“In gura presei”, show hosted by Mircea Badea, is one of the most efficient TV programs, according to an analysis on commercial ads cash in. In 9 years of program (on September 13th), the show attracted advertising worth in total over Euro 13M, according to Paginademedia.ro’s estimates.
2012 – the best year: Euro 2.3M
Show’s ad cash flow was proportional with the audience of the program hosted by Mircea Badea. In 2004, after 3 months on Antena 1, commercial incomes, same as the rating, were at the beginning: Euro 100,000.
A year later, Antena 3 is launched and Badea’s show is broadcasted also on new Intact’s channel. For now, the interest for advertiser remains low: Euro 80,000 for the entire 2005.
After little money during its first 2 years of broadcasting, the advertising exploded and, in 2007, it reached to Euro 1M.
The serious increase of ad income (and not only) came after 2008: the average cash flow went over Euro 1.5M a year, reaching to Euro 2M in 2009.
The top was achieved last year: around Euro 2.3M for the show, cumulated on Antena 1 and Antena 3.
In total, exactly at 9 years since “In gura presei” started, Mircea Badea generated for Intact Euro 13.2M advertising revenues, according to Paginademedia.ro’s estimates.
Most money came from midnight runs of the show, on Antena 3 – over Euro 8M, while the morning re-runs on Antena 1 had ads reaching to a total value of Euro 5M in the 9 years since the show is broadcasted.
More details on Mircea Badea’s show audiences and ad revenues are available here
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro