Pro TV tested an innovative ad format during Romanians got talent’s 1st semifinal. During the first advertising break, the TV used the picture-in-picture system that allowed the public to see live what happened on show’s set.
The ad format ran once, for the 1st commercial in the first series of ads, for Cosmote, the main sponsor of the show. On the biggest part of the screen, on top, the Cosmote ad was presented, while on bottom there was a graphic strip and on top right, on a quarter of screen, there were live images with the show.
Pro TV’s officials say they will use again the format for the next editions of the show.
Translation provided by AdHugger
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