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Hell’s Kitchen, registered to OSIM by Antena Group on a new company


A new company requested Romanian State Office for Inventions and Brands (OSIM) to register the names “Iadul Bucătarilor” and “Hell’s Kitchen”. The company is A.I.P. Trademarks SRL, founded last year and sharing the same headquarters with Antena Group.


The same company also want to registere “Poftiti pe la noi / Please come by” brand, to be hosted by Nea Marin on Antena 1 and produced by Mona Segall.

Antena 1 recently announced that it bought the cooking format “Hell’s Kitchen – Iadul Bucătarilor”, but also the 2 master chefs previously at Pro TV, Florin Dumitrescu, Sorin Bontea and Catalin Scarlatescu.

On the other hand, Acasa TV will broadcast the American version of “Hell’s Kitchen”, with Gordon Ramsay, starting June 30th. Ramsay’s show will be broadcasted on Acasa TV every day, starting 14.30

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Autor: Carmen Maria Andronache

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