After introducing a RON 10 extra football package that can be dropped after 1 month, UPC came with a new „surprise” for its subscribers: it introduced in its schedule, for RON 3 extra and no option to drop them, 2 other channels - Disney Junior and Look Plus.
According to an UPC message to its subscribers, 2 new premium channels (the above mentioned ones – nr) were introduced in the programs schedule starting July and, starting August 1st, the value of subscription is automatically increased by RON 3.
The introduction of the new channels and the increase in subscription’s price aren’t optional. Still, the clients have the option to unilaterally drop the contract with the company in 30 days since receiving the message.
The football package was introduced for 1 month free period and costs RON 10. However, the subscribers have the option to drop it, by announcing the cable operator they don’t want it anymore. The „Extra Fotbal” package includes Look TV, Look TV HD and Look PLUS HD.
UPC’s strategy in introducing the football package was criticized in a news made by Digi24, news channel owned by competitor cable operator RCS
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