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Effie 2020 și-a desemnat câștigătorii: O campanie Samsung câștigat Grand Effie. Leo Burnett e agenția anului

 
Effie 2020 și-a desemnat câștigătorii: O campanie Samsung câștigat Grand Effie. Leo Burnett e agenția anului

Prima gală online Effie și-a aflat câștigătorii. Marele premiu - Grand Effie - a fost adjudecat de campania „The Banknote Concert” pentru Samsung.

A fost gândită de creativii de la Leo Burnett, iar utilizatorii au avut posibilitatea să scaneze bancnotele și să asculte, prin live streaming, reprezentanțiile festivalului Enescu.

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De altfel, Leo Burnett a fost desemnată agenția anului. De asemenea, premiul pentru clientul anului, după punctaj, a fost adjudecat de două companii: Telekom și Samsung România.

Totuși, deși în competiție au fost înscrise multe campanii, rezultatele au fost puține. S-au numărat doar opt premii de Aur, multe premii de Argint, dar și Bronzuri.

Paginademedia prezintă în continuare lista câștigătorilor Effie 2020, pe fiecare categorie

PACKAGED FOOD

BRONZE

Campaign: Unisol ești
Brand: Unisol
Client: Bunge
Lead Agency: Most Wanted Ideas
Contributing Agencies: Circles Colab| Optimum Media Direction

BRONZE

Campaign: Welcome the "Peace of Mind" at Your Table
Brand: Napolact
Client: Friesland Campina
Lead Agency: Propaganda
Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film

GOLD

Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

 

SNACKS, CONFECTIONERY AND DESERTS

BRONZE

Campaign: What Do You Put on TUC?
Brand: TUC
Client: Mondelez
Lead Agency: Minio Studio
Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: Leo Burnett România & Graffiti PR
Contributing Agency: Mediacom România


BEVERAGES– NON-ALCOHOL

BRONZE

Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda & Tribal Worldwide
Contributing Agency: OMD România

SILVER

Campaign: Homeland of Mineral Waters
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen WT
Contributing Agencies: TPS Engage | Media Investment

RETAIL

BRONZE

Campaign: Proofs of Love
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

E-COMMERCE

SILVER

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO
Brand: Autovit.ro
Client: OLX Group
Lead Agency: Publicis România

SILVER

Campaign: OLX - NO TWO JOBS ARE THE SAME
Brand: OLX Jobs
Client: OLX Group
Lead Agency: Publicis România


FINANCIAL SERVICES

BRONZE

Campaign: Intelligent Payments
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România

GOLD

Campaign: Do The Easy Thing
Brand: ING Bank
Client: ING Bank
Lead Agency: HEADVERTISING
Contributing Agencies: MMS COMMUNICATIONS România| Proximity


CORPORATE REPUTATION

BRONZE

Campaign: The Money School
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România

TELECOMMUNICATIONS

GOLD

Campaign: Smart Wi-Fi
Brand: Telekom
Client: Telekom România
Lead Agency: Leo Burnett România
Contributing Agency: Media Investment

BRONZE

Campaign: Holo Kid - 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România

BRONZE

Campaign: ORANGE LOVE + HBO
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media


MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Minio Studio & Zenith
Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt

OTHER PRODUCTS & SERVICES

GOLD

Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM

 

DAVID VS. GOLIATH

BRONZE

Campaign: #NotJustMondays
Brand: 5 to go
Client: 5 to go
Lead Agency: The Onion Media

SPORTS MARKETING

GOLD

Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment

SEASONAL MARKETING

SILVER

Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice

BRONZE

Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events


BRAND EXPERIENCE

BRONZE

Campaign:Untold Haunted Camping, protected by the KFC Garlic Sauce
Brand: KFC
Client: KFC
Lead Agency: Mainstage The Agency
Contributing Agency: United Media| Golin

BRONZE

Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail

SILVER

Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice

SILVER

Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA

GOLD

Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: MediaInvestment

BRANDED CONTENT& ENTERTAINMENT

SILVER

Campaign: SOMETHING RANDOM
Brand: KFC
Client: KFC
Lead Agency: MRM // McCann România
Contributing Agencies: Universal McCann România | GolinRomânia

SILVER

Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: LEO BURNETT & Graffiti PR
Contributing Agency: Mediacom România

ENGAGED COMMUNITIES

BRONZE

Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice

SILVER

Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda& Tribal Worldwide
Contributing Agency: OMD România

BRANDED UTILITY

BRONZE

Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment

SILVER

Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment

GOLD

Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice România
 

MARKETING INNOVATION

BRONZE

Campaign: Rompetrol Go - mobile app
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER

CARPE DIEM


SILVER

Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM

POSITIVE CHANGE: SOCIAL GOOD - BRANDS

BRONZE

Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM

BRONZE

Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

SILVER

Campaign: Vote Not Trade
Brand: Funky Citizens
Client: Funky Citizens
Lead Agency: Kubis Interactive

GOLD

Campaign: IRREPARABLE TRAUMA
Brand: ROMANIAN POLICE
Client: Romanian Police - Traffic Police Directorate
Lead Agency: Mercury360
Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro

Autor: Raul Bambu raul.bambupaginademedia.ro

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