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Most read newspapers top, incomplete as 3 titles didn’t pay their auditing



Romanian tabloid Libertatea is the only one that has over half million readers, according to National Audience Study, published by Romanian Bureau for Circulation Audit (BRAT).

Libertatea got the leadership in the top as Click!, that had supremacy in previous study’s editions, is not present in the rankings. Also absent are Adevarul and Romania libera.

All titles present in the top posted a decline in readers’ numbers. According to the top, the 2nd most read daily is Gazeta Sporturilor, with around 397,000 readers per edition.

Jurnalul National is the quality newspaper with the highest number of readers, 200,000. It was one of the very few that posted an audience increase compared to the previous SNA wave, May 2011 – January 2012.

BRAT changed, in the start of this year, the research methodology, from paper questionnaires to collecting data directly, with laptops.

The most read central newspapers are:

SNA August 2011 - August 2012 May 2011 - January 2012 Variation
Libertatea 554.000 592.000 -38.000
Gazeta Sporturilor 397.000 445.000 -48.000
Pro Sport 320.000 360.000 -40.000
Jurnalul National 200.000 177.000 23.000
Evenimentul zilei 152.000 159.000 -7.000
Ziarul Financiar 93.000 88.000 5.000
Click! Data not published 717.000 x
Adevarul Data not published 220.000 x
Romania libera Data not published 65.000 x

Translation provided by AdHugger

Autor: Petrişor Obae

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