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PROFILE. Cristi Burci, the new owner of Adevarul Holding



Cristi Burci made his first business steps in Romania in early ‘90s. Back from US, he founded the 1st advertising agency in Romania, Graffiti/BBDO, where he has nowadays just a minor participation (6.5%).

Dallas TV series came back to Romania with help from Cristian Burci, that was insuring advertising in the movie broadcasted by TVR. He was bringing the series and split advertising with Romanian State TV. The 1st client was Kent, with “Do you believe in magic” ad.

Also in ‘90s, he started to invest in media. First, he invested in “Ultimul Cuvânt” (Last word – n.r.) newspaper, the 1st colour newspaper in Romania, but that didn’t lasted more than 6 months on the market.

Mid-‘90s, Burci founded Amerom TV station, that later became Prima TV.

Early 2000 came with a scandal in MTC-TV business. MTC-TV station, subordinated to the Romanian Transports Ministry (leaded at the time by Miron Mitrea), makes an association contract with Global Media, a company controlled by Cristi Burci. Almost $6M reach in media company’s accounts.

In 2003, Cristi Burci bought Radio Contact and brought in “Carcotasii” Serban Huidu and Mihai Gainusa. With a new name– Kiss FM, the radio station assumed the first position in audiences in just one year.

Kiss Fm’s ascension was good for Burci, that, in 2005, sells Prima TV, Kiss FM and Star FM to SBS Broadcasting, for Euro 30M.

Besides mass-media (where he didn’t have any more involvement at the moment), he also focused on the industry, especially transports: he bought Romvag, Railway Carriage Factory Arad and Railway Carriage Factory Meva (Turnu Severin), reuniting them in International Railway Systems (IRS).

In 2006, he was consultant for Dogan Media for the entrance on Romanian market of Kanal D.

In 2010’s autumn, he was in advanced negotiations to buy Realitatea TV.

In 2012, Burci launched Digital Catalyst Fund, that will offer support and counseling to start-up entrepreneurs from Europe and US and will put them in contact with tech teams from Romania.

Translation provided by AdHugger

Autor: Petrişor Obae

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