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$61.6M spent on programs and $92M business for Pro TV in the first 9 months of 2012


Pro TV SA spend $61.6M on programs during the first 9 months of the year, according to a detailed report published recently by Central European Media.

The programs budget of the company that owns Pro TV, Acasa TV, Acasa Gold, Pro Cinema, MTV, Pro TV International, and Pro FM decreased from $70.1M, as it was in the same period in 2011.

Romania is the 2nd country in CME in what concerns programs investments, after Czech Republic, that spent for productions a total budget of $67M.

Per total, from January to September 2012, CME spent a budget of $271.8M on programs (including productions costs and amortizations for some programs’ distribution rights), down 13% compared to previous year. This budget also includes the budgets for Media Pro Entertainment ($88.9M) and New Media ($8.3M) divisions.

CME’s spendings on programs – January-September 2012


Budgets for programs 2012
($ millions)

Budgets for programs 2011
($ millions)

Czech Republi 67 69,3
Romania 61.6 70.1
Slovakia 38.4 42.9
Bulgaria 34.1 38.3
Slovenia 24.5 25.3
Croatia 21.3 28.9

According to CME official data, Pro TV had, during the first 9 months of the year, revenues down $20M compared with previous year. Pro TV Sa posted, for the mentioned period, $92M revenues, down from $ 112.4M in 2011. OIBDA reached to $9.3M in the first 9 months, down from $17.3M in 2011.

In what concerns the entire company, CME posted revenues of $518M in the first 9 months, down $69M compared to 2011

Adrian Sarbu, CME's President and CEO: "Our third quarter results and the prospects for the full year 2012 indicate that our markets are not recovering. In the second half of 2012 advertising spending has not matched our expectations. (…) Facing new challenges, we focus on maintaining our leading positions while aggressively managing our costs and improving free cash flow generation and liquidity."

CME posted losses on all markets it is active, with the steepest decline on Czech market (-$34M), where the company has the most powerful operations.

New Media division posted increased revenues, of $12.6M, up from $10.4M in 2011. At its turn, Media Pro Entertainment, acquired by CME in 2009, posted, for January-September 2012, revenues of $141.6M, up from $126.5M during the similar period of 2011

CME revenues – January-September ($ millions)


Revenues / 9 months 2012

Revenues / 9 months 2011

Bulgaria 55.736 63.359
Croatia 36.196 42.449
Czech Republic 161.017 195.653
Romania 92.051 112.425
Slovakia 56.417 67.139
Slovenia 42.892 48.891

Translation provided by AdHugger

Autor: Petrişor Obae

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