An outdoor innovative campaign runs in Bucharest intense traffic areas bus shelters, sending to travelers messages from Santa Clause. This way, the bus shelters in areas such as Unirii, Universitate and Roman Square have special sound systems broadcasting on Magic FM frequency, as part in an Epamedia campaign.
Moreover, the people can listen to Santa’s message by pressing a button placed in city light. Depending on Santa’s mood, the received message can be funny, emotional or even scolding.
Anne-Marie Ionescu, Marketing Manager Magic FM & Rock Fm: “We appreciate the special outdoor project presented by Euromedia, a project especially created for Magic FM brand and Santa’s Radio campaign, that brought people closer to Holiday’s spirit”