In Brief: The Practice to handle Billa Romania’s PR

The Practice manages, starting May, the PR account of Billa Romania. The partnership, for an initial period of one year, will see The Practice offering Billa Romania strategic communication consultancy, actions development and implementation in order to correctly inform mass media and managing the relationship with journalists.

Also, the agency will create PR campaigns aimed to consolidate Billa’s reputation on Romanian market and make it more visible among consumers.

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