The campaign starts in May and will run simultaneously in all the 21 countries Studio Moderna is present in (Romania, Russia, Ukraine, Hungary, Poland, Letonia, Lithuania, Estonia, Czech Republic, Slovenia, Bulgaria, Kosovo, Serbia, Croatia, Turkey, Republic of Moldavia, Bosnia Herzegovina, Macedonia, Albania and Montenegro.
In Romania, the start of the campaign will take place on May 15th, under the slogan “Dormeo – a 10 grade sleep”, by running the TV ad that Nadia stars in.
The campaign has more stages and its launch will take place on all channels for around 3 months. In the communication mix, the main used media channel is TV, together with online, print and POS materials.
The TV ad was filmed in February 2012, in Ljublijana (Slovenia), with help from the creative and production team from Studio Moderna. The project was coordinated by Branko Blečić – International Marketing Manager, with 2 teams involved in campaign: local marketing team (Raluca Grigoriu – Marketing Manager Studio Moderna Romania and Andreea Palici – Brand Manager Dormeo), together with the international creative and production team including Tina Košak – Creative Director, Daša Ščuka – Copywriter, Venn Jemeršič – Director, Simon Pintar – DOP, Boštjan Kepic – Producer, Annamaria Miklosi – advertising director.
Translation provided by AdHuggerAutor: Carmen Maria Andronache carmenpaginademedia.ro