Starting May, The Practice became the PR agency for Timisoreana, Ciucas and Stejar, brands in Ursus Breweries portfolio. Ursus made its decision after a pitch that took place in the start of the year and in which were involved more Romanian PR agencies.
Previous taking over the communication for the new brands, The Practice was already working for Ursus’ international brands: Peroni Nastro Azzurro, since 2011, and Redd’s and Grolsch, since 2012.
As part of the new partnership, The Practice will offer a complex area of specific services, from PR strategy and consultancy to development and implementation for PR projects, managing the relation with journalists, bloggers and opinion leaders, crisis management, PR special events or creative activations.
Translation provided by AdHuggerAutor: Carmen Maria Andronache carmenpaginademedia.ro