Laurus Medical, medical center treating hemoroids and anal bruises, is 2nd in top, with 190 ads and rate card of Euro 433,000, while the 3rd place is occupied by OncoFort (163 ads). Next are On Center (115), Monza Hospital (114) and DermaVital (110 ads).
In terms of media sources, radios attracted the biggest volume of medical advertising (721), followed by TVs (619) and printed media (473).
The report took in consideration the results of monitoring 1.813 ads broadcasted in the medical centers category between January 1st - June 30th. Also, the analysis considered central printed press published in the same period.
Translation provided by AdHugger