The event aims to offer a 360 degrees perspective over online advertising industry by approaching discussion subjects such as storytelling, trends and the evaluation of results in digital.
This year’s event combines specific local know-how with international studies in the field, with a lot of case studies, researches and internal projects to be presented, along with international successful examples, all supporting the contribution online advertising has when it comes of conceiving brand strategies.
The agenda of discussion at IAB Forum Romania includes: the power of content in the digital era – online storytelling and how to make content strategies, how communication context changes with the evolution of digital technologies and environment – trends in online advertising (focus over the mobile shift) and how to monetize digital efficiency and obtain the best results online (studies on consumers’ habits.
This year, among the speakers to share their know-how at IAB Forum Romania are: Caroline Henne (Director for Digital Market Intelligence in CEE-META, GfK), Yannis Piperakis (Business Unit Director, Ogilvy Greece), Cristina Bazavan (Blogger), Stefan Chiritescu (Planner, BBDO), Raluca Barbu (Marketing Specialist, Piraeus Bank), Marius Ursache (Chief Creative Officer, Grapefruit) and representatives from companies like Google, Microsoft or YouTube.
The early-bird fee to participate to the event (available until September 20th) is Euro 40 for non-members and Euro 30 for IAB romania’s members. More details are available on event’s website
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro