Skip to main content

Effie 2016, lista finaliștilor. Porcul Antrefrig, „Da, poți” de la ING și Mikey Haș la Telekom, printre campanii

 
Effie 2016, lista finaliștilor. Porcul Antrefrig, „Da, poți” de la ING și Mikey Haș la Telekom, printre campanii

49 de lucrări din cele 88 ȋnscrise ȋn competiția de anul acesta Effie Awards au trecut de prima rundă de jurizare. Campaniile au fost anunțate pe 9 septembrie, în prima rundă a festivalului ce premiază eficiența.

Publicitate

18 agenții au obținut nominalizări ȋn 18 categorii de concurs: CAP, Cohn and Jansen JWT, FCB Bucharest, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett România, Propaganda, McCann World Group România, Ogilvy & Mather, Orange România, Publicis România, Rusu+Borțun Brand Growers, Tempo Advertising, UM România, și Webstyler.

Șapte dintre categorii însă, deși au avut înscrieri, nu au primit nominalizări. 

Paginademedia.ro prezintă în continuare finalistele de la Effie 2016:  

Packaged Food

FINALISTS:

  • Campaign: Napolact Bio, the taste of pure nature Brand: Napolact Client: Friesland Campina Submitted by: Propaganda
  • Campaign: Carolino Napkin Brand: Caroli Client: Caroli Submitted by: UM România
  • Campaign: The Piglet Voice Brand: Antrefrig Client: Hame România Submitted by: Graffiti BBDO

Snacks, confectionery and deserts

NO FINALIST

Personal Care Products & Services

NO FINALISTS

Household supplies & services

FINALIST:

  • Campaign: CIF Cleans Romania – part II Brand: Cif Client: Unilever Submitted by: McCann World Group România

Alcoholic beverages – Beers

FINALISTS:

  • Campaign: For Proper Men Brand: Neumarkt Client: Heineken România Submitted by: McCann Worldgroup România
  • Campaign: The Pirates Brand: Ursus Premium Client: Ursus Breweries Submitted by: Graffiti BBDO
  • Campaign: Bergenbier Football Brand: Bergenbier Client: Bergenbier Submitted by: Leo Burnett România

Non-alcoholic beverages

FINALISTS:

  • Campaign: Real energy, not just words Brand: Amigo Client: Strauss România Submitted by: McCann Worldgroup România
  • Campaign: Everyday Athletes Brand: Prigat Client: Prigat România Submitted by: Leo Burnett România

Durables

FINALIST:

  • Campaign: Romanians want more Brand: Dacia Logan Prestige Client: Dacia Automobile Submitted by: Graffiti BBDO

Retail

FINALISTS:

  • Campaign: Duetos Brand: KFC Client: US Food Network Submitted by: McCann Worldgroup România
  • Campaign: American bites Brand: Kfc Client: US Food Network Submitted by: McCann Worldgroup România
  • Campaign: No Keyboard Brand: Pizza Hut Client: American Restaurants Submitted by: McCann Worldgroup România
  • Campaign: Shop anytime, anywhere Brand: eMAG Client: eMAG Submitted by: Publicis România
  • Campaign: Travel like a star Brand: OMV Client: OMV Petrom Submitted by: Publicis România
  • Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România

Financial services

FINALISTS:

  • Campaign: ING Hotel Brand: ING Bank Client: ING Bank România Submitted by: CAP
  • Campaign: ING Yes, you can Brand: ING Bank Client: ING Bank România Submitted by: CAP
  • Campaign: Normality Brand: MasterCard Client: MasterCard Submitted by: McCann Worldgroup România
  • Campaign: Reduced Repayments Brand: Erste BCR Client: BCR Submitted by: Cohn and Jansen JWT
  • Campaign: Rich Life Brand: BCR Client: BCR Submitted by: Cohn and Jansen JWT

Media & Entertainment

NO FINALIST

Corporate Reputation, Image & Identity

NO FINALIST

Telecommunications Voice offers

FINALISTS:

  • Campaign: Hai Simona! – Go Simona! Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
  • Campaign: Vodafone HBO Go Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
  • Campaign: Christmas designed by kids Brand: Telekom Client: Telekom România Submitted by: GMP Advertising
  • Campaign: Tadaaam GigaWeekend Brand: Telekom Client: Telekom România Submitted by: Leo Burnett & Target

Healthcare products & services

NO FINALISTS

Others

FINALISTS:

  • Campaign: Google Streetview test Brand: ACR Client: ACR Submitted by: Publicis România
  • Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borțun Brand Growers

David vs. Goliath

NO FINALIST

Renaissance

FINALIST:

  • Campaign: Real energy, not just words Brand: Amigo Client: Strauss România Submitted by: McCann Worldgroup România

New Product or Service introductions

FINALIST:

  • Campaign: What’s your liver’s real age? Brand: Fortifikat Client: Terapia – a Sun Pharma company Submitted by: Tempo Advertising

Sustained Success

FINALISTS:

  • Campaign: Billions of moments Brand: Doncafé Client: Strauss România Submitted by: McCann Worldgroup România
  • Campaign: Millidge and Doig Brand: Orange Client: Orange România Submitted by: Orange România

Shopper Marketing

FINALISTS:

  • Campaign: Şerif la relaxare Brand: Ciucaș Client: Ursus Breweries Submitted by: GMP Advertising
  • Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România

Brand Experience

FINALISTS:

  • Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România
  • Campaign: Kissing Bottles Brand: Coca-Cola Client: The Coca-Cola Company Submitted by: McCann Worldgroup România
  • Campaign: Where’s Mr. Applehead? Brand: Strongbow Client: Heineken România Submitted by: Ogilvy & Mather
  • Campaign: Grolsch Sound Experiment Brand: Grolsch Client: Ursus Breweries Submitted by: Kubis Interactive
  • Campaign: Fakation Brand: KFC Client: US Food Network Submitted by: McCann Worldgroup România
  • Campaign: Tadaaam Brand: Telekom Client: Telekom România Submitted by: Leo Burnett & Target

Good Works EFFIE – Brands (CSR)

FINALIST:

  • Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borțun Brand Growers

GoodWorks EFFIE – Non – Profit

FINALISTS:

  • Campaign: Pay With Blood Brand: National Institute for Blood & Untold Client: National Institute for Blood (Centrul de Transfuzie Sanguină) Submitted by: McCann Worldgroup România
  • Campaign: My Answer is No Brand: ActiveWatch Client: ActiveWatch Submitted by: FCB Bucharest
  • Campaign: Stop the massacre, save our songbirds Brand: Natura 2000 NGO Coalition Client: Natura 2000 NGO Coalition Submitted by: Jazz

Media Innovation

FINALIST:

  • Campaign: Pay With Blood Brand: National Institute for Blood & Untold Client: National Institute for Blood (Centrul de Transfuzie Sanguină) Submitted by: McCann Worldgroup România

Engaged Communities

FINALISTS:

  • Campaign: Raymond and the Romanian Immigrants Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
  • Campaign: Communities on fire Brand: Burn Client: Monster Energy Submitted by: Heist Industries
  • Campaign: FRF - The Reconquered Stadium Brand: Federația Română de Fotbal (Romanian Football Federation) Client: Federația Română de Fotbal Submitted by: GMP Advertising & Webstyler
  • Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borțun Brand Growers
  • Campaign: Tadaaam Show Brand: Telekom România Client: Telekom România Submitted by: Leo Burnett & Target

Business to Business

NO FINALIST

Autor: Iulia Bunea iulia.buneapaginademedia.ro

Trimite un comentariu