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Romanian PR Award. Rogalski Damaschin, agenţia anului. Asociaţia Dăruieşte Viaţă, comunicatorul anului. Care sunt cele mai bune campanii PR?

 
Sursă Foto | www.praward.ro
Sursă Foto | www.praward.ro

Romanian PR Award, competiţia care premiază cele mai bune proiecte de PR, şi-a desemnat câştigătorii. Titlul pentru „Agenţia de PR a Anului” a fost adjudecat de Rogalski Damaschin PR, iar premiul pentru „Comunicatorul Anului” a mers către echipa fondatoare a Asociaţiei Dăruieşte Viaţă - Carmen Uscatu şi Oana Gheorghiu.

Publicitate

Agenţia The Practice se numără printre câştigători, mai exact a luat premiul „PR Innovator of the Year” pentru proiectul „Technology of tomorrow” realizat în colaborare cu MedLife.

Paginademedia.ro prezintă, în continuare, lista câştigătorilor celei de-a XVI-a ediţii Romanian PR Award:

PR Agency of the Year

  • Rogalski Damaschin Public Relations

PR Professionals of the Year

  • Cristina Puţan
  • Oltea Zambori

Communicators of the Year

  • Carmen Uscatu
  • Oana Gheorghiu

PR Innovator of the Year

  • MedLife & MSL The Practice: Technology of tomorrow

Best Use of PR Measurement & Evaluation

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
  • MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings

Corporate Communication

Golden Award for Excellence

  • MedLife & MSL The Practice: Technology of tomorrow

Silver Award for Excellence

  • Kaufland Romania: The Festival Jobs
  • Premier Restaurants Romania & MSL The Practice: McDonald's suits me
  • UniCredit Bank Romania & Graffiti PR: The Bank for Creative Minds
  • URBB & Golin: Clean Cans

Brand PR - Existing products and services

Golden Award for Excellence

  • Coca-Cola Romania & Save the Children Romania & McCann PR: One Second Job - Dorna

Silver Award for Excellence

  • Coca-Cola Romania & McCann PR, McCann Worldgroup Romania, MRM Worldwide Romania, UM Romania: The holidays are coming again in March
  • OLX Group / Storia.ro & MSL The Practice: Cities and neighborhoods
  • Philips & Graffiti PR: Avent - The science of caring
  • Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light

Brand PR - New products and services

Golden Award for Excellence

  • Procter & Gamble & Graffiti Public Relations, Mediacom: Lenor Inspired by Nature Fashion Collection

Silver Award for Excellence

  • Avon Romania & GMP PR: Valley of the hair
  • Philips & Graffiti PR: Saeco Xelsis launch - A case for intimacy
  • Uber Romania & Conan PR: Uber Green

Crisis communication

Golden Award for Excellence

  • LIDL & Jazz Communication: We want small shopping baskets @LIDL

Silver Award for Excellence

  • Hollywood Multiplex & GMP PR: Raluca vs Hollywood Multiplex
  • Philips & Graffiti PR: Avent - The science of caring

Digital PR

Golden Award for Excellence

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome

Silver Award for Excellence

  • Avon Romania & JAZZ Communication: 8ffline March
  • Philips & Graffiti PR: Avent - The science of caring
  • Pizza Hut & Golin: Replate waste
  • Procter & Gamble & Graffiti Public Relations, Leo Burnett, Mediacom: Pampers says "Good night, concerns!"

Social Media

Golden Award for Excellence

  • LIDL Romania & JAZZ Communication & Golin: The 2.000.000+ department

Silver Award for Excellence

  • Batiste Sensiblu & Oxygen: Batiste #FreeYourHair #FreeYourMind
  • La Fantana (Kafune) & Free Communication: The Daily Dose
  • Minio Studio: Storytelling in Digital - Minio recruitment campaign
  • National Institute of Heritage & Zaga Brand: Digital Chroniclers

Internal communication

Golden Award for Excellence

  • LIDL Romania & GMP Group: LIDL HQ. Coolest home for the coolest team

Silver Award for Excellence

  • ALTEN: Technology meets creativity
  • Coca-Cola HBC Romania & McCann PR: GDPReady!
  • Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light

Corporate Social Responsibility

Golden Award for Excellence

  • ING Bank Romania & Impact HUB: Startarium

Silver Award for Excellence

  • Avon Romania & Kaufland: Cancel Cancer
  • Bitdefender & Tribal Worldwide Romania & Galeriu & Partners: Bitdefender Log Out Of Hate
  • Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!

Environmental communication

Golden Award for Excellence

  • Coca-Cola HBC Romania & McCann PR: After Us, It's On Us To Collect

Silver Award for Excellence

  • MedLife & Pastel & Jazz Communication: Making Romania green
  • Penny Market & MSL The Practice: Penny Market - Taking care of Romania

Media Relations

Golden Award for Excellence

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome

Silver Award for Excellence

  • Dăescu Borţun Olteanu: When the client wants to launch a mouse, and Romania realizes it has a gaming industry
  • MedLife & MSL The Practice: Technology of tomorrow
  • MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
  • Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!

Public Affairs, Advocacy, Lobby

Golden Award for Excellence

  • MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings

Silver Award for Excellence

  • British American Tobacco & Daescu Bortun Olteanu: Stop smuggling - The way from the news headlines to the Supreme Council of State Defense!

Financial Communication

Golden Award for Excellence

  • Purcari Wineries & Golin: Purcari Listing on the BVB

Silver Award for Excellence

  • Franklin Templeton Investments Ltd. & Golin: Fighting for the Survival of Corporate Governance in Romania

NGOs

Golden Award for Excellence

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome

Silver Award for Excellence

  • EFdeN: EFdeN Signature goes to Solar Decathlon Middle East

Communication in the public sector

Golden Award for Excellence

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome

Silver Award for Excellence

  • National Institute of Heritage & Zaga Brand: Digital Chroniclers
  • PiArt Vision: The caligraphy class

Communication of financial products and services

Golden Award for Excellence

  • CITR Group & GMP PR: The Entrepreneurship Museum

Silver Award for Excellence

  • Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light

Communication of medical products and services

Golden Award for Excellence

  • MedLife & MSL The Practice: Technology of tomorrow

Silver Award for Excellence

  • MedLife & Jazz Communication: The MedLife Library
  • MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
  • Philips & Graffiti PR: Avent - The science of caring

Tech PR

Golden Award for Excellence

  • Bitdefender & Tribal Worldwide Romania & Galeriu & Partners: Bitdefender Log Out Of Hate

Silver Award for Excellence

  • Dăescu Borţun Olteanu: When the client wants to launch a mouse, and Romania realizes it has a gaming industry
  • Huawei Technologies & Echipa de PR: See more of Romania
  • Philips & Graffiti PR: Saeco Xelsis launch - A case for intimacy

Culture, Art

Golden Award for Excellence

  • National Institute of Heritage & Zaga Brand: Digital Chroniclers

Silver Award for Excellence

  • BRD - Groupe Société Générale & Golin: Promovarea lansării District 40, proiect iniţiat de BRD şi ARCEN , la rezidenta BRD Scena9 în noaptea muzeelor
  • Pernod Ricard & Graffiti Public Relations: 100 ABSOLUT Artists

Fashion & Lifestyle

Golden Award for Excellence

  • Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!

Silver Award for Excellence

  • Avon Romania & GMP PR: Digital Divas
  • Hennes and Mauritz & Graffiti PR : #HMStyleMap
  • Philips & Graffiti PR: Avent - The science of caring
  • Samsung Electronics Romania & MSL The Practice: Samsung voice to women creators

Sport & Entertainment

Golden Award for Excellence

  • JYSK & Minio Studio: #NOEXCUSES

Silver Award for Excellence

  • Asociaţia Casiopeea & Rogalski Damaschin Public Relations: The Helping Touch
  • Grupul CEZ & Rogalski Damaschin Public Relations: Marathon runner's gene, Oltenia's Marathon 2018

Budget -,Creativity +

Golden Award for Excellence

  • Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome

Silver Award for Excellence

  • EfdeN: EFdeN Signature goes to Solar Decathlon Middle East
  • Hollywood Multiplex & GMP PR: Raluca vs Hollywood Multiplex
  • The Association of Patients with Neurodegenerative Conditions & The Public Advisors: #BringingUsCloser on multiple screlosis week

PR In-House Team of the Year

  • EFdeN Team - Sustainability Superheros

Special Award for continuous improvement and PR excellence

  • The House PR Agency

Small Consultancy of the Year

  • Tudor Communication

Diplome de excelenţă

Website, Intranet, Blog, Facebook, Instagram

  • Carrefour România & Elastic Studio & Zee51: Carrefour World is more. It's about people!
  • Philips & Graffiti PR: Avent - The science of caring
  • Samsung Electronics Romania & Centrade Cheil, MSL The Practice: Samsung's Instagram Page

Events

  • BORO PR & Communication : Romanian Hand Hygiene Days 2018
  • Groupe Renault Romania & Graffiti PR: Dacia, 50 years. Always in the Romanians hearts
  • MedLife & MSL The Practice: Technology of tomorrow
  • Microsoft Romania & McCann PR: Microsoft Summit 2017
  • Penny Market & MSL The Practice: Penny Market of Romania - The 100 years bestselling celebration

Internal newsletter

  • Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light

Annual report

  • LIDL & Golin, Sunday Morning: Sustainability at the core of business: LIDS's 1st Sustainability Report

Press kit

  • AFI Europe Romania & The Public Advisors: AFI TECH PARK - Wood Monopoly
  • LIDL & Sunday Morning & Golin: The eggs nobody is going to miss
  • Ponderas Academic Hospital & McCann PR: Showing off The DAVINCIXI Surgery Robot

External publications

  • Johnson & Johnson & Golin: JOHNSON'S® Baby Ebook - Beginner Parent. First Steps in Baby Caring

Sponsorship

  • Globalworth & Conan PR & One Night Gallery: Repurposing office buildings into art venues    
  • JYSK & MINIO Studio: #NOEXCUSES

Video productions

  • Bitdefender & HaHaHa Production, Talentivity: Smiley Takeover
  • Samsung Electronics Romania & MSL The Practice: Quick Drive: The quick drive home
  • Ursus Breweries & MSL The Practice: Rediscover the good
Autor: Raul Bambu raul.bambupaginademedia.ro
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  • S-au dat premii pt toată lumea, să nu se supere nimeni. Sunt zeci de categorii, nu mai înțelegi nimic din ele.

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