Lista câştigătorilor IAB MIXX Awards. Ce campanii au fost premiate?

Lista câştigătorilor IAB MIXX Awards. Cine a fost premiat? Conceptul de anul acesta a fost făcut de castigatorul Grand Mixx de anul trecut, Cheil-Centrade, cu ajutorul lui Mihai Gongu (Executive Creative Director SEE Cheil Worldwide).

Publicitate

Mihai Gongu a contribuit la conceptul "cum ar arata o discutie in Franta si UK despre campaniile romanesti, aratand " The Craziest Mixx of Romanian Creativity". Numărul participanţilor la gală a fost de aproximativ 200.

Lista câştigătorilor galei Mixx Awards de anul acesta:

Direct Response/Lead Generation: 

Campania: Dacia Jogger – The Jogger Show

Client: Dacia România

Agentie: Republika

 

Video Advertising Campaign: 

Campania: Pe Limba Românilor

Client: Kaufland

Agentie: v8 – Interactive

 

Search Advertising Campaign: 

Campania: Search Strategy for Samsung Smart TV's

Client: Samsung România

Agentie: Publicis Media

 

Integrated Advertising Campaign:

Campania: Kozel – GOATiful Czech beer

Client: Ursus Breweries

Agentie: Cheil Centrade

 

Virtual and Augumented Reality Campaign: 

Campania: Grand Job Experience

Client: Kaufland

Agentie: v8 – Interactive

 

Effective Use of Data Campaign: 

Campania: Winning the Zero Moment of Truth

Client: YOXO

Agentie: Data Revolt

 

Influencer Social Responsability: 

Campania: The Institute

Client: Autism Voice

Agentie: Pastel

 

Product Innovation Campaign:

Campania: Grand Job Experience

Client: Kaufland

Agentie: v8 – Interactive

 

Non-profit/Corporate Social Responsability Campaign: 

Campania: The Bear Right

Client: Agent Green

Agentie: The New

 

Influencer Margeting Campaign: 

Campania: Grand Job Experience

Client: Kaufland

Agentie: v8 – Interactive

 

Branded Contect Campaign: 

Campania: The Bear Right

Client: Agent Green

Agentie: The New

 

Most Effective Campaign:  

Campania: Bookvertising

Client: Nemira Publishing House

Agentie: Saatchi & Saatchi + The Geeks

 

Social Media Campaign: 

Campania: Yuki Saaki

Client: IQads

Agentie: Saatchi & Saatchi + The Geeks

 

Brand Advertising Campaign: 

Campania: Bookvertising

Client: Nemira Publishing House

Agentie: Saatchi & Saatchi + The Geeks

 

Premiul special al Presedintelui Juriului – Sandra Bold

Campanie: MegaMania Video Series

Client: Mega Image

Agentie: United Media Services 

 

Best MIXX Award

Campania: Grand Job Experience

Client: Kaufland

Agentie: v8 - Interactive

 

 

Autor: Adriana Diură adriana.diurapaginademedia.ro