Antena Group changes its advertising sales strategy. The group will report, starting 2013, to a certain target public for each of its channels, according to HotNews.ro. More precise, Antena 1 and Antena 2 will report, in commercial contracts, to the general 18-49 y.o. target. Moreover, Euforia will sale advertising for women, 18-49 y.o target, while GSP TV will focus on male 18 – 49 y.o. target.
Until now, the commercial target of the channels was represented by the 15 – 54 y.o. segment.
Antena Group reunites the TV channels owned by Intact Group, excepting Antena 3.