Thinkdigital Romania announced a new advertising format for Facebook, “log-out experience”. Logout experience (LOX) allows transforming the cover picture in timeline in ad space, photo or video after the user logs out.
Dragos Stanca, Managing Partner Thinkdigital Romania
Over 2M Romanians from the 5.2 daily users are accessing Facebook from more desktops – one at home, one at the office – and log off in order to maintain their data confidentiality. This log offs are targeted by the new format that, during an ordinary day, guarantees around 1.1M unique viewers at a medium click rate of over 1%