The series of changes in Pro TV continues, after Adrian Sarbu’s resignation. Ciprian Stancu. The sales chief at CME for 6 countries leaves Pro TV’s mother company starting December 1st.
Stancu promoted the strategies based on increasing ad prices and eliminate rebate.
Ciprian Stancu, exclusively for Paginademedia.ro:
“It was a mutual decision, considering the management changes from CME. We decided together that it is better to stop the collaboration.
As sales coordinator, I was directly involved in the strategy of increasing ad prices all over the region and eliminate rebate to make it transparent. In Czech Republic, this change was more abrupt, and the market there didn’t reacted the way we were expected
The 9 months results and the complete change of CME’s management lead to a different approach of company’s sales strategy”
Which is the direction?
“Consistent with the principles that guided me, until this moment I didn’t initiated discussions with any other company in the industry for a new contract. I considered correctly to remain loyal to the company until my last day of contract” Ciprian Stancu said
Ciprian Stancu:
- He started his career in Pro in 2000, when he joined Acasa TV’s sales team.
- He was, over time, Sales Manager Acasa TV in 2002 and, starting 2005, Head of TV Sales PRO TV S.A.
- Between 2008-2010, he was involved in Ukrainean operations of Central European Media Enterprises (CME). He was initially sales consultant and, afterwards, became member in the management board.
- In 2010, he was appointed CME Head of New Media & MediaPro and, starting January 2011 until now, he coordinated the sales management in CME’s 6 countries, as Head of CME Sales.
Translation provided by AdHugger
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