According to a Facebrands study covering November 1-18, the activity on Facebook increases exponential during the days the 2 shows are broadcasted. Romania’s Voice has more active fans than X-Factor: 6.300 fans involved on Facebook on November 16th compared to X-Factor’s peak - 2.600 fans invoved during a single day.
X-Factor’s page has more posts than Romania’s Voice. In 3 weeks, the admins of X-Factor account posted around 500 materials (links, photos, movies or text statuses), while, in the same time, on Romania’s voice, the number of posted materials was of around 200.
Although it has less posts, Romania’s Voice page has more active fans; on the other hand, X-Factor has more posts, but less involvement from fans.
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro