Over 3,400 commercials were broadcasted in relation with Black Friday, between November 1st – December 2ns, according to a monitoring made by mediaTrust.
Metro is the most visible retailer in mediaTust top, with 498 broadcasted ads, followed by Flanco (458) and Emag.ro (411).
Radio was the most used media channel to promote the event (over 1.739 ads), followed by TV (1.659).
Among the radios with most ads broadcasted in relation with Black Friday are Radio Zu (477), Kiss Fm (397) and Pro Fm (377). Among TV stations, most ads were on Romania TV (294) and Realitatea Tv (214), followed by Pro TV (167). In print, the analysis identified only 17 commercials.
The conclusion were made after analyzing 20 TVs, 12 radios and 200 central publication, in commerce category.
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro