Viacom International Media Networks (VIMN) announced taking over the distribution and ad sales activities for VH1 starting January 2014, after the expiration of the representation contract through which CME distributed the TV in Romania, on January 1st 2014, a press release announces. VH1 will operate in an unchanged format after returning in Viacom’s management.
Viacom extended recently the distribution for Comedy Central Extra and Nickelodeon channels in Romania, as a result of an agreement with RCS & RDS, and will launch new channels in 2014.
Thematic Channels will sell advertising for VIMN channels such are Comedy Central Extra, Nickelodeon and VH1, starting January 2014, while the distribution on cable, satelite, internet and mobile will be done via Tematic Cable.
Bartosz Witak, General Manager CEE and Israel:
„Romania has growing importance in the region, and this, along with our current local portfolio, allows us to provide content for an age group as wide as 4 to 49, extending from Nickelodeon, which is already the leading kids channel in several countries of the region, to quality music channels. However, we do not wish to stop there and we have a lot of plans to execute in Romania throughout 2014”.
Translation provided by AdHuggerCarmen Maria Andronache carmenpaginademedia.ro